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Selling Merchandise & Sponsorships

Whether or not you choose to set up a SwimOutlet Team Store, SwimTopia's merchandise features give you another way to manage team spirit orders and payments throughout the season, using your own suppliers and your Stripe account.

Our merchandise features are a particularly good way to sell Sponsorships to your team parents during or after registration. Read more in our blog about setting up a sponsorship program.

Enabling Your Online Store

Your Online Store is currently inactive: when you go to Manage Team > Website, you'll see a page titled "Online Store" marked as "DISABLED."

To enable your Online Store page, go to Manage Team > Website > Online Store and check the box to "Enable Online Store Feature." You can rename your Online Store page (Team Gear, Shop Online, etc.) by going to Manage Team > Website, then click on "Properties" next to "Online Store."

At this time, credit cards are the only checkout option for the online store. A secure Stripe account is required and must be set up and verified before you can enable the Online Store. See the Stripe Configuration tutorial for instructions on creating and connecting a Stripe account to your SwimTopia website.

You can read more about setting up your online store in this Help Center article.

Setting up Your Products

Items set up in the Merchandise section of your team site can be sold in your Team Store and also during your registration process.


A Little Housekeeping...

Note: whether you decide to enable your online store or not, you MUST delete this page. When you're ready to remove this page go to Manage Website/Edit Navigation and click on "Properties" next to the page titled "Example Online Store," then click "Remove."

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Swim Team Gear Order Form Summer 2025

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